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PURE LIGHT BALAYAGE LIGHTENER 16 OZ

$31.95
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Product Description

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The most talked about and most-requested hair coloring service in salons is Balayage. Photos of what are deemed as balayage are seen in abundance, but often times the look is confused with another technique. Stylists are left confused with how to accomplish these gorgeous sun-kissed looks strewn all over the internet, TV and magazines. PRAVANA, with the help of Balayage Expert Guy Tang, has debunked Balayaging and created an entire product line formulated and dedicated to the art of balayage.PRAVANA’s proprietary blend of rice Flour and Kaolin clay forms an outer shell that hardens, encapsulating the hair and lightener inside keeping it moist and allowingfor extended open-air processing. Aloe Vera pairs with the Aloe Vera found in the Pure LightBalayage Activators to cohesively keep the lightener moist and preserve the integrity of the hair.Keratin Protein strengthens the hair as it is being lightened, for a full-circle of protection to create beautifulBalayage results. The smooth, whipped consistency allows hair artists to be precise in their application with no bleeding, swelling or movement.

What does it do?

Foils are traditionally necessary to keep lighteners moist, so they can continue lifting. Pure Light Balayage Lightener works in a significantly different way. PRAVANA’s proprietaryblend of rice Flour and Kaolin clayactually hardens and creates a shell around the hair, insulating the lightener inside, allowing the product to continue processing without drying or needing foil. This unique hardened shell also allows hair artists to layer sections for foil-free lightening with no fear of transfer.

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