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Product Description

PRAVANA’s got your BLACK! Introducing VIVIDS Black additive, a new addition to further customizationwithin the VIVIDS Color Collection, specially formulated to deepen, darken or dim any VIVIDS shades.

VIVIDS Black is an all-new, exciting addition to the
VIVIDS line that you know and love. Like all VIVIDS
shades, it is a direct, semi-permanent hair color, and
like VIVIDS Clear it can be added to any VIVIDS shade
to create a whole new spectrum of creative colors.

For Hair Artists who want to further explore the customization possibilities with VIVIDS.

It allows stylists to be artists and intensify any VIVIDS shade. When adding to the more vibrant VIVIDS
shades, VIVIDS Black helps to create deeper, richer, jewel-toned shades. When adding to the lighter,
more pastel shades VIVIDS Black will create smoky, antique versions of the pastels that you love. The
realm of color possibilities just got a little deeper.

Start with your VIVIDS shade that you wish to deepen. Add VIVIDS Black in small amounts and mix
well until you have reached your desired depth of tone. Apply to clean, dry, pre-lightened hair
and process for 20-30 minutes at room temperature. Hair needs to be pre-lightened to the level
recommended for the VIVIDS shade that you wish to deepen. Once processed, shampoo, condition,
and protect with VIVIDS Color Protect.


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